Apple’s Mac Sales Drop in Q4 2018

Apple’s  Mac shipments fell in the fourth quarter of 2018, according to new preliminary PC shipping estimates shared by Gartner.

During the quarter, Apple shipped an estimated 4.9 million Macs, down from 5.1 million in the same quarter a year ago. That’s a decline of 3.8 percent.


Gartner’s Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q18 (Thousands of Units)
Lenovo, however, saw shipments rise 5.9 percent to 16.6 million, making it the dominant computer vendor with a 24.2 percent marketshare. HP ranked second despite a 4.4 percent dip, while Dell rose 1.4 percent to 10.9 million, keeping it securely in third place. Apple continues to maintain its position as the number four PC vendor in the world, behind Dell, HP, and Lenovo, but ahead of Asus and Acer.
Under pressure from phones and tablets, the PC industry has been in decline for seven years, and is forecast to see a 1.3 percent dip once 2018 data is finalized.


For all of 2018, Gartner estimates that Apple sold a total of 18 million Macs, down from close to 19 million in 2017. Apple’s shipments fell five percent year-over-year, and its total market share for 2018 dropped from 7.2 percent to 6.9 percent.


Gartner’s Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2018 (Thousands of Units)