Apple made a tweak to its App Store Review Guidelines, allowing developers to implement a new feature that will let iOS users purchase in-app content as a gift.
Apps may enable gifting of items that are eligible for in-app purchase to others. Such gifts may only be refunded to the original purchaser and may not be exchanged.
The updated text shows developers can allow people to buy in-app purchases for one another. That includes everything from ongoing subscriptions to one-off boosts. Apple’s policy previously barred such gifts.
It’s not entirely clear how gifting an in-app purchase will be handled, but Apple may be planning to add new in-app purchase gifting options to its App Store interface. Apple may soon send more information about the in-app purchase gifting change to developers.
Apple has allowed its users to buy apps for one another for some time, and it’s possible that it will expand that current function to include in-app purchases. To give someone an app, users have to open up the App Store, find the app, tap the three dots icon next to the app’s price and select the “Gift App” option from the menu. A credit for the app is sent to the recipient via email.